The Art of Profitability
What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit.
Traction: Get a Grip on Your Business
All entrepreneurs and business leaders face similar frustrations?personnel conflict, profit woes, and inadequate growth. In Traction, you?ll learn the secrets of strengthening the six key components of your business. You?ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
Love Is the Killer App: How to Win Business and Influence Friends
Are you wondering what the next killer app will be? Do you want to know how you can maintain and add to your value during these rapidly changing times? Are you wondering how the word love can even be used in the context of business?
The Portable M.B.A. in Marketing
In the rapidly changing business environment of today, education has become the key to advancement. Managers – indeed all employees – must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing [...]
Buyology: Truth and Lies About Why We Buy
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts..
The Snowball: Warren Buffett and the Business of Life
Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, [...]
The Smartest Guys in the Room
The definitive volume on Enron’s amazing rise and scandalous fall, from an award-winning team of Fortune investigative reporters. There were dozens of books about Watergate, but only All the President’s Men gave readers the full story, with all the drama and nuance and exclusive reporting. And thirty years later, if you’re going to read only [...]
The Search: How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture
What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that’s exactly what Google has been doing. Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered [...]
Inside Apple: How America’s Most Admired – and Secretive – Company Really Works
Audie Award Nominee, Business and Educational, 2013 Inside Apple reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for Apple products. If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides listeners [...]
In the Plex: How Google Thinks, Works, and Shapes Our Lives
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside [...]
iCon Steve Jobs: The Greatest Second Act in the History of Business
In this encore to his classic 1987 unauthorized biography of Steve Jobs (Steve Jobs: The Journey is the Reward), Jeffrey Young examines Jobs’ remarkable resurgence, one of the most amazing business comeback stories in years. Lightning never strikes twice, but Steve Jobs has. Transforming modern culture first with the Macintosh and now the iPod, he’s [...]
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal
Since 2006, Twitter has grown from 100 obsessive users to more than 500 million today – over 32 million of those in the UK alone. But how did such a radical transformation happen in just five years, and what does it mean for business, politics and the internet? With unprecedented access to some of the [...]
The Everything Store: Jeff Bezos and the Age of Amazon
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive [...]