The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, along with business growth expert Murray Smith, demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires. Then, they offer practical steps to grow any organization [...]
Brand Warfare: 10 Rules for Building a Killer Brand
The BusinessWeek, Wall Street Journal, and New York Times business bestseller. While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D’Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate [...]
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Foreword by Bill Gates. From the authors of New York Times best sellers The Alliance and The Start-up of You comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants – Apple, Cisco, Google, HP [...]
Creating Demand: How to Attract Customers and Clients to Your Product or Service
Magically enter people’s subconscious minds – and command them to buy from you! Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott, author of the Nightingale-Conant program Unleashing Your Productivity, now brings you Creating Demand: How to Attract Customers and Clients to Your Product or Service to guide you through the art [...]
Business Growth Master Series 3.0
Business Growth Master Series 3.0 from Chet Holmes the renowned? trainer and author of sales and marketing bestseller “The Ultimate Sales Machine” is considered by some as the most comprehensive Business training program since its release. Here are some of the topics and ideas covered the audio version of the live training program: Program Introduction [...]
If I Could Tell You Just One Thing: Encounters with Remarkable People and Their Most Valuable Advice
Richard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain. He credits his success to four brilliant pieces of advice, each given to him just when he needed them most. Ever since, it has been Richard’s habit, whenever he meets somebody he admires, to [...]
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as [...]
Shoe Dog: A Memoir by the Creator of Nike
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed fifty [...]
The Wal-Mart Effect
Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data - such as that Americans spend $36 million an hour at Wal-Mart stores - this is an intimate look at a business that is dramatically reshaping the American economy.
The Art of Profitability
What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit.
Traction: Get a Grip on Your Business
All entrepreneurs and business leaders face similar frustrations?personnel conflict, profit woes, and inadequate growth. In Traction, you?ll learn the secrets of strengthening the six key components of your business. You?ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
Love Is the Killer App: How to Win Business and Influence Friends
Are you wondering what the next killer app will be? Do you want to know how you can maintain and add to your value during these rapidly changing times? Are you wondering how the word love can even be used in the context of business?
The Portable M.B.A. in Marketing
In the rapidly changing business environment of today, education has become the key to advancement. Managers – indeed all employees – must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing [...]
Buyology: Truth and Lies About Why We Buy
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts..
Book Yourself Solid: The Fastest , Easiest, and Most Reliable System for Getting More Clients
A one-of-a-kind, step-by-step guide to building a successful service business from the ground up. Ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are uncomfortable with traditional marketing and sales.