Positioning: The Battle for Your Mind (20th Anniversary Edition)
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?the work that forever changed the way marketing strategy is done.
You’ve got your hands on one of the greatest marketing manuals ever written, ??the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors??and be prepared to defend their own turf from [...]