Brand Warfare: 10 Rules for Building a Killer Brand
The BusinessWeek, Wall Street Journal, and New York Times business bestseller. While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D’Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate [...]
101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success
You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from [...]
How To Get Niched, Get Noticed & Get Clients
Every company and individual is aware, often painfully, of how crowded and competitive their field of business has become. It’s not enough to be just the first nor even the best: no single company can own a good idea for too long because eventually someone else will find out that they, too, can make money [...]
Creating Demand: How to Attract Customers and Clients to Your Product or Service
Magically enter people’s subconscious minds – and command them to buy from you! Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott, author of the Nightingale-Conant program Unleashing Your Productivity, now brings you Creating Demand: How to Attract Customers and Clients to Your Product or Service to guide you through the art [...]
Business Growth Master Series 3.0
Business Growth Master Series 3.0 from Chet Holmes the renowned trainer and author of sales and marketing bestseller “The Ultimate Sales Machine” is considered by some as the most comprehensive Business training program since its release. Here are some of the topics and ideas covered the audio version of the live training program: Program Introduction [...]
Competing Against Luck: The Story of Innovation and Customer Choice
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
Love Is the Killer App: How to Win Business and Influence Friends
Are you wondering what the next killer app will be? Do you want to know how you can maintain and add to your value during these rapidly changing times? Are you wondering how the word love can even be used in the context of business?
The Portable M.B.A. in Marketing
In the rapidly changing business environment of today, education has become the key to advancement. Managers – indeed all employees – must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing [...]
Buyology: Truth and Lies About Why We Buy
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts..
Contagious: Why Things Catch On
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent [...]
Book Yourself Solid: The Fastest , Easiest, and Most Reliable System for Getting More Clients
A one-of-a-kind, step-by-step guide to building a successful service business from the ground up. Ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are uncomfortable with traditional marketing and sales.
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times?Consumed columnist Rob Walker demonstrates that modern consumer
Insanely Simple: The Obsession that Drives Apple’s Success
As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Who Gets What – And Why: The New Economics of Matchmaking and Market Design
This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what....
Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online
Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper.....