Free Prize Inside and Purple Cow
In Free Prize Inside, the author of Permission Marketing explains how to grow in a post-marketing world: by building your best ideas right into your product or service. In the bestselling Purple Cow, Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out [...]
Tribes: We Need You to Lead Us
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe.
Permission Marketing: Turning Strangers into Friends, and Friends into Customers
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" ? the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Poke the Box: When Was the Last Time You Did Something for the First Time?
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don't even consider reading this book.