Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn’t want to hear it anymore from traditional marketers.
Most Successful Small Business in the World
From identifying opportunities to viable business design to field-testing your ideas, this audiobook?offers a dynamic message for creating the most successful small business in the world...
Million Dollar Consulting College
Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting”, Alan Weiss, returns with a revised and completely updated edition of his authoritative guide to consulting success. Weiss provides his time-tested model for creating a flourishing consulting business while incorporating and focusing on the many dynamic changes in solo and [...]
The App Millionaire: How to Make ‘Sleep Money’ with a Micro-Business
The marketplace is chock full of books on business and entrepreneurship. To the credit of many visionary business authors, some of these books are actually good reads. The App Millionaire, however, is a book that only comes around once in a decade, if that. The genius of The App Millionaire is that it forces you [...]
How Google Works
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary?and frequently contrarian?principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going [...]