Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn’t want to hear it anymore from traditional marketers.
Growing A Business
He started his career with almost nothing but his own imagination – and ever since he’s been challenging conventional wisdom. In this extraordinary audio program Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money – but only by you. Listen in as Paul Hawken [...]
Killing Giants – 10 Strategies to Topple the Goliath in Your Industry
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated.......
How Google Works
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary?and frequently contrarian?principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going [...]
Most Successful Small Business in the World
From identifying opportunities to viable business design to field-testing your ideas, this audiobook?offers a dynamic message for creating the most successful small business in the world...
How did Pixar go from producing CAT scan images to winning Oscars? How did Steve Jobs turn Apple into a world-beating company? How does Amazon’s culture encourage innovation? How can?you?find the creative solutions demanded by our ever-changing world? The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it’s [...]