The New Positioning

The coauthor of Positioning–an all-time classic among marketing books–takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.

In the same right-to-the-point, no-nonsense style that was a hallmark of?Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.