The business world seems to have given up on loyalty: many major corporations now lose – and have to replace – half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
The Loyalty Effect
₦2,500 ₦1,800
: The Hidden Force Behind Growth, Profits, and Lasting Value
Category: Marketing
Tags: business growth, customer relationship, profit
Author | Frederick F. Reichheld |
---|