The business world seems to have given up on loyalty: many major corporations now lose – and have to replace – half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
Positioning: The Battle for Your Mind (20th Anniversary Edition)
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?the work that forever changed the way marketing strategy is done.
Insanely Simple: The Obsession that Drives Apple’s Success
As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
You’ve got your hands on one of the greatest marketing manuals ever written, ??the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors??and be prepared to defend their own turf from [...]
Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online
Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper.....