Primary Greatness: The 12 Levers of Success
Too often, ?we have the wrong idea of what a great life is. We think if only we had enough money, enough free time, enough good looks or popularity, everything would be great. If that’s what makes for a great life, no wonder so many of us feel so weighed down by the demands of everyday living.
From Stephen R. Covey – the late, legendary author of The 7 Habits of Highly Effective People – a new set of rules for achieving a happy and fulfilling life of primary greatness.
Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” each day, and sometimes it’s just too much. The idea of living a “great life” seems a distant dream.
Too often, however, we have the wrong idea of what a great life is. We think if only we had enough money, enough free time, enough good looks or popularity, everything would be great. If that’s what makes for a great life, no wonder so many of us feel so weighed down by the demands of everyday living.
Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness – integrity, responsibility, and meaningful contribution – far outweighed the superficial rewards of secondary greatness – money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success”.
Dr. Stephen R. Covey’s teachings are beloved and have inspired countless listeners and leaders. Primary Greatness once again delivers classic Covey wisdom in a compact and digestible form. In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: integrity, contribution, priority, sacrifice, service, responsibility, loyalty, reciprocity, diversity, learning, teaching, and renewal. For the first time, Covey defines each of these 12 qualities and how they provide the leverage to make your daily life truly “great”.
Dr. Stephen R. Covey