In the rapidly changing business environment of today, education has become the key to advancement. Managers – indeed all employees – must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing experience, The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today’s – and tomorrow’s – managers. It illuminates the key issues facing today’s companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.
Who Gets What – And Why: The New Economics of Matchmaking and Market Design
This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what....
You’ve got your hands on one of the greatest marketing manuals ever written, ??the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors??and be prepared to defend their own turf from [...]