In the rapidly changing business environment of today, education has become the key to advancement. Managers – indeed all employees – must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing experience, The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today’s – and tomorrow’s – managers. It illuminates the key issues facing today’s companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret” - its practitioners are in a “secret society”.
Positioning: The Battle for Your Mind (20th Anniversary Edition)
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?the work that forever changed the way marketing strategy is done.
Who Gets What – And Why: The New Economics of Matchmaking and Market Design
This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what....