The Power of Gold
“The need for realism in reform of its monetary system is what makes Bernstein’s story of the Power of Gold so timely. It is a compelling reminder that maintaining a fixed price for gold and fixed exchange rates were difficult even in a simpler financial environment. Peter Bernstein was reluctant to project the story of [...]
Insanely Simple: The Obsession that Drives Apple’s Success
As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs – a real-life Tony Stark – and a fascinating exploration of the renewal of American invention and its new makers. Elon Musk spotlights [...]
Lords of Finance: The Bankers Who Broke the World
It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person’s or government’s control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of [...]