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Every company and individual is aware, often painfully, of how crowded and competitive their field of business has become. It’s not enough to be just the first nor even the best: no single company can own a good idea for too long because eventually someone else will find out that they, too, can make money by offering the same thing. Now everyone from one-person business-owners to heads of Fortune 500 companies are asking themselves, “How can I continue to stand out from the competition in the midst of all this change?”
In this podcast interview, Lynda Falkenstein aka “The Niche Doctor” is widely known as one of the foremost authorities on the subject of creating – and keeping – a niche that is at the core of a thriving and enduring business discusses How To Get Niched, Get Noticed & Get Clients.
| Author | Lynda Falkenstein |
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