Since 2006, Twitter has grown from 100 obsessive users to more than 500 million today – over 32 million of those in the UK alone. But how did such a radical transformation happen in just five years, and what does it mean for business, politics and the internet?
With unprecedented access to some of the major players in this unique drama, acclaimed New York Times business and technology columnist Nick Bilton chronicles the key figures who helped build the company, and who ultimately struggled to manage the influence and power they had been handed.
A business story like no other, it will shock, inspire and expose. Or, in 140 characters, ‘The Twitter Story: How a company built on betrayal & battles for power became a multibillion dollar business & accidentally changed the world.