Free Prize Inside and Purple Cow

In Free Prize Inside, the author of Permission Marketing explains how to grow in a post-marketing world: by building your best ideas right into your product or service. In the bestselling Purple Cow, Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow stands with Malcolm Gladwell's The Tipping Point and Godin's own Permission Marketing as a classic of business innovation.