In Free Prize Inside, the author of Permission Marketing explains how to grow in a post-marketing world: by building your best ideas right into your product or service. In the bestselling Purple Cow, Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow stands with Malcolm Gladwell’s The Tipping Point and Godin’s own Permission Marketing as a classic of business innovation.
Positioning: The Battle for Your Mind (20th Anniversary Edition)
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?the work that forever changed the way marketing strategy is done.
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret” - its practitioners are in a “secret society”.
Who Gets What – And Why: The New Economics of Matchmaking and Market Design
This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what....