If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.
Focus: The Future of Your Company Depends on It
If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else….
The Seven Lost Secrets of Success
Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals.....
You’ve got your hands on one of the greatest marketing manuals ever written, ??the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors??and be prepared to defend their own turf from [...]
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret” - its practitioners are in a “secret society”.
Who Gets What – And Why: The New Economics of Matchmaking and Market Design
This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what....
Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online
Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper.....