Digital Wars starts in 1998, when the Internet and computing business was about to be upended – by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant – soon to become the highest-valued company in the world – while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined. Through the voices of former and current staff, Arthur looks at the tumultuous battle between the three companies and what their various successes meant for us.
Flash Boys: A Wall Street Revolt
From the number-one New York Times best-selling author of Liar’s Poker and “one of the country’s most popular business journalists” (The New York Times) Michael Lewis, comes an engaging new book about Wall Street. Michael Lewis, the best-selling author of Boomerang, The Big Short, The Blind Side, Moneyball, and many others, returns to the financial [...]
The Creature from Jekyll Island: A Second Look at the Federal Reserve
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician’s secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create [...]
The Power of Gold
“The need for realism in reform of its monetary system is what makes Bernstein’s story of the Power of Gold so timely. It is a compelling reminder that maintaining a fixed price for gold and fixed exchange rates were difficult even in a simpler financial environment. Peter Bernstein was reluctant to project the story of [...]
When Genius Failed – The Rise and Fall of Long-Term Capital Management
Best selling author Roger Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management,?explaining not just how the firm made and lost its money but also how the.......
Lords of Finance: The Bankers Who Broke the World
It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person’s or government’s control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of [...]
Insanely Simple: The Obsession that Drives Apple’s Success
As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.