Persuade, Don?t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well.
Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
Whether you hope to make a sale or improve a relationship, Jolles? wise advice – illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories – will help you ensure that changing someone?s mind is never an act of coercion but rather one of caring and compassion.