Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times?Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times?Consumed columnist Rob Walker demonstrates that modern consumer
How to Master the Art of Selling Anything
If you're in sales, or interact with people on a regular basis in your profession or you just want to be more persuasive ? then the single most important thing you can do is to learn how to sell.
The Greatest Salesman in The World
What you are today is not important… for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls. This is a MASTERPIECE!
Highlights of the Perfect Sales Process
Miss just one piece and it?ll rob you of sales, income, and career success. Find it, and you?ll advance ahead to attain your goals. Master sales trainer Tom Hopkins reveals all 8 puzzle pieces, helps you diagnose which one is missing from your presentations, and shows you how to develop the perfect sales process that [...]
The Power to Influence – The Sales Mastery Course
This power of influence – sales mastery course is packed with the skills and strategies top sales people?use to earn consistently high incomes. In this program Anthony Robbins shows you : How To Get Inside Your Customer?s Head and Sell The Way They Buy Why selling ?features? or piling product information will never work. Understand [...]
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales?or if you manage a sales force?you need the SPIN strategy.
The Secrets of Closing the Sale
Doctors, housewives, ministers, parents, teachers ? everyone has to “sell” their ideas and themselves to be successful. This ?guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale?how to make them say “Yes, I will!” Zig Ziglar lets you in on the secrets of his own [...]
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
Double and triple your sales?in any market. The purpose of this audiobook is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It?s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. [...]
The Long Tail: Why the Future of Business Is Selling Less of More
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited [...]
The MasterMind Marketing: Money-Making Power Principles For Your Business Success!
The difference between merely getting by and making a large fortune in business is totally dependent upon a few key MasterMind Marketing strategies and actions that you take that your competitors don't recognize or act on! Jay Abraham's The MasterMind Marketing System shows you how to take maximum advantage of the hidden opportunities, assets, and [...]