Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times?Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers’ new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times?Consumed columnist Rob Walker demonstrates that modern consumer
The Secrets of Closing the Sale
Doctors, housewives, ministers, parents, teachers ? everyone has to “sell” their ideas and themselves to be successful. This ?guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale?how to make them say “Yes, I will!” Zig Ziglar lets you in on the secrets of his own [...]
Competing Against Luck: The Story of Innovation and Customer Choice
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
Sell It Today, Sell It Now: Mastering the Art of the One-Call Close
Have you discovered the power of the one-call close? Sell It Today, Sell It Now Audio Seminar by sales champion, Tom Hopkins, is a supplemental training program which complements the Sell It Today, Sell It Now book. This audio program, along with the accompanying workbook, is your ultimate reference guide to planning and perfecting the [...]
You’ve got your hands on one of the greatest marketing manuals ever written, ??the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors??and be prepared to defend their own turf from [...]
The Power to Influence – The Sales Mastery Course
This power of influence – sales mastery course is packed with the skills and strategies top sales people?use to earn consistently high incomes. In this program Anthony Robbins shows you : How To Get Inside Your Customer?s Head and Sell The Way They Buy Why selling ?features? or piling product information will never work. Understand [...]
The Challenger Sale: Taking Control of the Customer Conversation
What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and [...]
21 Great Ways to Become a Sales Superstar
The top 20-percent of salespeople make 80-percent of the sales and 80-percent of the money. Now, you can join them and become one of the highest-paid salespeople in your field. Brian Tracy shows you 21 of the most powerful, practical, helpful techniques ever discovered to increase your sales and boost your income. Based on 30 [...]