Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times?Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers’ new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times?Consumed columnist Rob Walker demonstrates that modern consumer
The MasterMind Marketing: Money-Making Power Principles For Your Business Success!
The difference between merely getting by and making a large fortune in business is totally dependent upon a few key MasterMind Marketing strategies and actions that you take that your competitors don’t recognize or act on! Jay Abraham’s The MasterMind Marketing System shows you how to take maximum advantage of the hidden opportunities, assets, and [...]
Highlights of the Perfect Sales Process
Miss just one piece and it?ll rob you of sales, income, and career success. Find it, and you?ll advance ahead to attain your goals. Master sales trainer Tom Hopkins reveals all 8 puzzle pieces, helps you diagnose which one is missing from your presentations, and shows you how to develop the perfect sales process that [...]
Perennial Seller: The Art of Making and Marketing Work That Lasts
The book that Inc. says “every entrepreneur should read” and an FT Book of the Month selection… How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the best-seller lists for more [...]
The Long Tail: Why the Future of Business Is Selling Less of More
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow’s markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited [...]
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret” - its practitioners are in a “secret society”.
The Challenger Sale: Taking Control of the Customer Conversation
What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and [...]
The Greatest Salesman in The World
What you are today is not important… for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls. This is a MASTERPIECE!
Creating Demand: How to Attract Customers and Clients to Your Product or Service
Magically enter people’s subconscious minds – and command them to buy from you! Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott, author of the Nightingale-Conant program Unleashing Your Productivity, now brings you Creating Demand: How to Attract Customers and Clients to Your Product or Service to guide you through the art [...]
How to Master the Art of Selling Anything
If you're in sales, or interact with people on a regular basis in your profession or you just want to be more persuasive ? then the single most important thing you can do is to learn how to sell.