Foreword by Bill Gates.
From the authors of New York Times best sellers The Alliance and The Start-up of You comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants – Apple, Cisco, Google, HP and Intel, to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it?s simple: they?ve learnt how to blitzscale.
Featuring case studies from numerous prominent tech businesses such as Airbnb and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in burgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company?s life cycle where the most value is generated.
Using the framework provided by Hoffman and Yeh, listeners will learn how to design business models which simultaneously support growth at a furious pace and capture the market as well as how to navigate the necessary shifts in strategy needed at each level of scale.