Jack Trout, one of the most respected marketing gurus in the world, shows why some of today’s biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies’ brands and avoid brand-killing blunders.
Who Gets What – And Why: The New Economics of Matchmaking and Market Design
This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what....
Insanely Simple: The Obsession that Drives Apple’s Success
As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Sales & Marketing: 25 Keys to Selling Your Products
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies from the?New York Times Pocket MBA series.