Jack Trout, one of the most respected marketing gurus in the world, shows why some of today’s biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies’ brands and avoid brand-killing blunders.
Who Gets What – And Why: The New Economics of Matchmaking and Market Design
This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what....
Positioning: The Battle for Your Mind (20th Anniversary Edition)
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?the work that forever changed the way marketing strategy is done.